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1

Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude

De Veirman, Marijke, Cauberghe, Veroline, Hudders, Liselot

Journal:

International Journal of Advertising

Year:

2017

Language:

english

File:

PDF, 1.76 MB

english, 2017

2

The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers

Hudders, Liselot, De Jans, Steffi, De Veirman, Marijke

Journal:

International Journal of Advertising

Year:

2020

File:

PDF, 3.29 MB

2020

3

Materialism: the good, the bad, and the ugly

Shrum, L. J., Lowrey, Tina M., Pandelaere, Mario, Ruvio, Ayalla A., Gentina, Elodie, Furchheim, Pia, Herbert, Maud, Hudders, Liselot, Lens, Inge, Mandel, Naomi, Nairn, Agnes, Samper, Adriana, Soscia,

Journal:

Journal of Marketing Management

Year:

2014

Language:

english

File:

PDF, 307 KB

english, 2014

4

How Adolescents Use Social Media to Cope with Feelings of Loneliness and Anxiety During COVID-19 Lockdown

Cauberghe, Verolien, Van Wesenbeeck, Ini, De Jans, Steffi, Hudders, Liselot, Ponnet, Koen

Journal:

Cyberpsychology Behavior and Social Networking

Year:

2020

File:

PDF, 206 KB

2020

5

Advances in Advertising Research IX || The Effects of Engaging with Content Marketing on Business Outcomes for B2B Service Providers

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Year:

2018

Language:

english

File:

PDF, 263 KB

english, 2018

6

Advertising targeting young children: an overview of 10 years of research (2006–2016)

De Jans, Steffi, Van de Sompel, Dieneke, Hudders, Liselot, Cauberghe, Veroline

Journal:

International Journal of Advertising

Year:

2017

Language:

english

File:

PDF, 698 KB

english, 2017

7

The Silver Lining of Materialism: The Impact of Luxury Consumption on Subjective Well-Being

Liselot Hudders, Mario Pandelaere

Journal:

Journal of Happiness Studies

Year:

2012

Language:

english

File:

PDF, 435 KB

english, 2012

8

#Sponsored! How the recognition of sponsoring on Instagram posts affects adolescentsâ brand evaluations through source evaluations

De Jans, Steffi, Van de Sompel, Dieneke, De Veirman, Marijke, Hudders, Liselot

Journal:

Computers in Human Behavior

Year:

2020

File:

PDF, 1.25 MB

2020

9

Effects of Disclosing Influencer Marketing in Videos: An Eye Tracking Study Among Children in Early Adolescence

van Reijmersdal, Eva A., Rozendaal, Esther, Hudders, Liselot, Vanwesenbeeck, Ini, Cauberghe, Veroline, van Berlo, Zeph M.C.

Journal:

Journal of Interactive Marketing

Year:

2020

File:

PDF, 820 KB

2020

10

Humour as a double-edged sword in response to crises versus rumours: The effectiveness of humorously framed crisis response messages on social media

Xiao, Yi, Cauberghe, Verolien, Hudders, Liselot

Journal:

Journal of Contingencies and Crisis Management

Year:

2017

Language:

english

File:

PDF, 436 KB

english, 2017

11

Why the devil wears Prada: Consumers’ purchase motives for luxuries

Hudders, Liselot

Journal:

Journal of Brand Management

Year:

2012

Language:

english

File:

PDF, 197 KB

english, 2012

12

Shedding New Light on How Advertising Literacy Can Affect Children's Processing of Embedded Advertising Formats: A Future Research Agenda

Hudders, Liselot, De Pauw, Pieter, Cauberghe, Veroline, Panic, Katarina, Zarouali, Brahim, Rozendaal, Esther

Journal:

Journal of Advertising

Year:

2017

Language:

english

File:

PDF, 436 KB

english, 2017

13

AN EXPERIMENTAL INVESTIGATION OF THE EFFECT OF TV COOKING SHOW CONSUMPTION ON CHILDREN'S FOOD CHOICE BEHAVIOR

Ngqangashe, Yandisa, De Backer, Charlotte, Hudders, Liselot, Hermans, Nina, Vandebosch, Heidi, Smits, Tim

Journal:

International Journal of Consumer Studies

Year:

2018

Language:

english

File:

PDF, 966 KB

english, 2018

14

Meat morals: relationship between meat consumption consumer attitudes towards human and animal welfare and moral behavior

De Backer, Charlotte J.S., Hudders, Liselot

Journal:

Year:

2015

Language:

english

File:

PDF, 286 KB

english, 2015

15

Advances in Advertising Research IX || Emotion in a 360-Degree vs. Traditional Format Through EDA, EEG and Facial Expressions

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Year:

2018

Language:

english

File:

PDF, 241 KB

english, 2018

16

Knowledge as a strategy for privacy protection: How a privacy literacy training affects children's online disclosure behavior

Desimpelaere, Laurien, Hudders, Liselot, Van de Sompel, Dieneke

Journal:

Computers in Human Behavior

Year:

2020

File:

PDF, 1.44 MB

2020

17

Using games to raise awareness: How to co-design serious mini-games?

De Jans, Steffi, Van Geit, Klara, Cauberghe, Veroline, Hudders, Liselot, De Veirman, Marijke

Journal:

Computers & Education

Year:

2017

Language:

english

File:

PDF, 1.75 MB

english, 2017

18

Targeting the luxury consumer: a vice or virtue? A cross-cultural comparison of the effectiveness of behaviorally targeted ads

Yu, Shubin, Hudders, Liselot, Cauberghe, Verolien

Journal:

Journal of Fashion Marketing and Management

Year:

2017

Language:

english

File:

PDF, 655 KB

english, 2017

19

Advances in Advertising Research IX || When Do We Trust Online Reviews by Similar vs. Dissimilar Users? An Application of Construal Level Theory

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Year:

2018

Language:

english

File:

PDF, 1.03 MB

english, 2018

20

Disclosing brand placement to young children

De Pauw, Pieter, Hudders, Liselot, Cauberghe, Verolien

Journal:

International Journal of Advertising

Year:

2017

Language:

english

File:

PDF, 740 KB

english, 2017

21

How to deal with online consumer comments during a crisis? The impact of personalized organizational responses on organizational reputation

Crijns, Hannelore, Cauberghe, Veroline, Hudders, Liselot, Claeys, An-Sofie

Journal:

Computers in Human Behavior

Year:

2017

Language:

english

File:

PDF, 527 KB

english, 2017

22

Direct evaluative conditioning in brand placement: The impact of scene valence and prominence on brand placement repetition effects

D'Hooge, Serena C., Hudders, Liselot, Cauberghe, Veroline

Journal:

Journal of Consumer Behaviour

Year:

2017

Language:

english

File:

PDF, 261 KB

english, 2017

23

Advances in Advertising Research IX || Superiority Theory and Disparagement Humor: The Role of Gelotophobia, Gelotophilia, and Katagelasticism

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Year:

2018

Language:

english

File:

PDF, 581 KB

english, 2018

24

Who says what during crises? A study about the interplay between gender similarity with the spokesperson and crisis response strategy

Crijns, Hannelore, Claeys, An-Sofie, Cauberghe, Veroline, Hudders, Liselot

Journal:

Journal of Business Research

Year:

2017

Language:

english

File:

PDF, 371 KB

english, 2017

25

Advances in Advertising Research IX || “Fool’s Gold”: Linking Materialism to Persuasion Knowledge Activation and Susceptibility to Embedded Advertising

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Year:

2018

Language:

english

File:

PDF, 245 KB

english, 2018

26

The Development and Testing of a Child-inspired Advertising Disclosure to Alert Children to Digital and Embedded Advertising

De Jans, Steffi, Vanwesenbeeck, Ini, Cauberghe, Veroline, Hudders, Liselot, Rozendaal, Esther, van Reijmersdal, Eva A.

Journal:

Journal of Advertising

Year:

2018

Language:

english

File:

PDF, 515 KB

english, 2018

27

Freedom makes you lose control

Beuckels, Emma, Kazakova, Snezhanka, Cauberghe, Veroline, Hudders, Liselot, De Pelsmacker, Patrick

Journal:

European Journal of Marketing

Year:

2019

Language:

english

File:

PDF, 317 KB

english, 2019

28

Advances in Advertising Research IX || “For Risks and Side Effects, Ask Your Doctor or Pharmacist.” Cross-Cultural Consumer Responses to Pharmaceutical Advertising Regulation – Evidence from Brazil, Germany and the US

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Year:

2018

Language:

english

File:

PDF, 249 KB

english, 2018

29

Advances in Advertising Research IX || Less is More or Less is A Bore?

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Year:

2018

Language:

english

File:

PDF, 1.04 MB

english, 2018

30

What Is Influencer Marketing and How Does It Target Children? A Review and Direction for Future Research

De Veirman, Marijke, Hudders, Liselot, Nelson, Michelle R.

Journal:

Frontiers in Psychology

Year:

2019

File:

PDF, 873 KB

2019

31

Understanding the YouTube Generation: How Preschoolers Process Television and YouTube Advertising

Vanwesenbeeck, Ini, Hudders, Liselot, Ponnet, Koen

Journal:

Cyberpsychology Behavior and Social Networking

Year:

2020

File:

PDF, 223 KB

2020

32

Advances in Advertising Research IX || The Role of Big Data in Programmatic TV Advertising

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Year:

2018

Language:

english

File:

PDF, 332 KB

english, 2018

33

Advances in Advertising Research IX || The Effectiveness of In-Game Advertising: Examining the Influence of Ad Format

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Year:

2018

Language:

english

File:

PDF, 258 KB

english, 2018

34

Advances in Advertising Research IX || Keeping It Real: Applying Realistic Periods of Gameplay to the Study of Recall and Recognition of In-Game Advertising in a Console Video Game

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Year:

2018

Language:

english

File:

PDF, 236 KB

english, 2018

35

From persuasive messages to tactics: Exploring children’s knowledge and judgement of new advertising formats

De Pauw, Pieter, De Wolf, Ralf, Hudders, Liselot, Cauberghe, Veroline

Journal:

New Media & Society

Year:

2017

Language:

english

File:

PDF, 1.57 MB

english, 2017

36

Are fashion consumers like schooling fish? The effectiveness of popularity cues in fashion e-commerce

Yu, Shubin, Hudders, Liselot, Cauberghe, Verolien

Journal:

Journal of Business Research

Year:

2018

Language:

english

File:

PDF, 688 KB

english, 2018

37

Moving forward: The effectiveness of online apologies framed with hope on negative behavioural intentions in crises

Xiao, Yi, Cauberghe, Verolien, Hudders, Liselot

Journal:

Journal of Business Research

Year:

2019

File:

PDF, 918 KB

2019

38

Framing Descriptive Norms as Self-Benefit Versus Environmental Benefit: Self-Construalâs Moderating Impact in Promoting Smart Energy Devices

Mingolla, Carla, Hudders, Liselot, Cauberghe, Veroline

Journal:

Year:

2020

File:

PDF, 3.04 MB

2020

39

Advances in Advertising Research IX || Increasing Brand Experiences and Word of Mouth in Experiential Retailing - A Cross-Cultural Perspective

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Year:

2018

Language:

english

File:

PDF, 275 KB

english, 2018

40

Freedom makes you lose control

Beuckels, Emma, Kazakova, Snezhanka, Cauberghe, Veroline, Hudders, Liselot, De Pelsmacker, Patrick

Journal:

European Journal of Marketing

Year:

2019

File:

PDF, 317 KB

2019

41

Advances in Advertising Research IX || The Moderating Role of Mood in Consumer Response to Scent Cues in Advertising

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Year:

2018

Language:

english

File:

PDF, 551 KB

english, 2018

42

Social threat appeals in commercial advertising: The moderating impact of perceived level of self-efficacy and self-esteem on advertising effectiveness

Faseur, Tine, Cauberghe, Verolien, Hudders, Liselot

Journal:

Year:

2015

Language:

english

File:

PDF, 3.27 MB

english, 2015

43

How media multitasking reduces advertising irritation: The moderating role of the Facebook wall

Beuckels, Emma, Cauberghe, Veroline, Hudders, Liselot

Journal:

Computers in Human Behavior

Year:

2017

Language:

english

File:

PDF, 1.03 MB

english, 2017

44

Advances in Advertising Research IX || Beyond Demographics: Enhancing Media Planning with Emotional Variables

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Year:

2018

Language:

english

File:

PDF, 941 KB

english, 2018

45

From Meatless Mondays to Meatless Sundays: Motivations for Meat Reduction among Vegetarians and Semi-vegetarians Who Mildly or Significantly Reduce Their Meat Intake

De Backer, Charlotte J. S., Hudders, Liselot

Journal:

Ecology of Food and Nutrition

Year:

2014

Language:

english

File:

PDF, 311 KB

english, 2014

46

Advances in Advertising Research IX || Now and Wow! How Temporal Characteristics Affect the Word of Mouth of Topical Advertising

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Year:

2018

Language:

english

File:

PDF, 287 KB

english, 2018

47

Consumer Meaning Making: The Meaning of Luxury Brands in a Democratised Luxury World

Hudders, Liselot, Pandelaere, Mario, Vyncke, Patrick

Journal:

International Journal of Market Research

Year:

2013

Language:

english

File:

PDF, 316 KB

english, 2013

48

The mediating role of advertising literacy and the moderating influence of parental mediation on how children of different ages react to brand placements

Hudders, Liselot, Cauberghe, Veroline

Journal:

Journal of Consumer Behaviour

Year:

2018

Language:

english

File:

PDF, 533 KB

english, 2018

49

Advances in Advertising Research IX || Advertising Effects of In-Game-Advertising vs. In-App-Advertising

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Year:

2018

Language:

english

File:

PDF, 662 KB

english, 2018

50

Advances in Advertising Research IX || How Accent and Pitch Affect Persuasiveness in Radio Advertising

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Year:

2018

Language:

english

File:

PDF, 269 KB

english, 2018

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